• Summary
  • Contents

The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped ‘latent demand’ in the marketing world from many people whose careers have been - or will be - thwarted because the math ‘haves’ dominate the ‘have nots’. This book as an easy, fun, and inexpensive solution to this age-old problem.

Survival Math for Marketers is designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.

Organizations, Measurement, and Standards
Organizations, measurement, and standards
How Are You Doing?

We have looked at the two basic reporting statements that are common to all organizations: the Balance Sheet and the Income Statement. There is no easy way to say this: If you are to be successful, you must understand them; you cannot escape. Take a closer look at the statements for your company or organization. Look at the similarities and differences between your statements and my samples.

These are the basics. The remainder of this book will peel away the next layer and look at some of the concepts that underlie how the items on those statements got to be what they are. I'll also give you a better understanding of the numbers upon which you ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles