• Summary
  • Contents

The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped ‘latent demand’ in the marketing world from many people whose careers have been - or will be - thwarted because the math ‘haves’ dominate the ‘have nots’. This book as an easy, fun, and inexpensive solution to this age-old problem.

Survival Math for Marketers is designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.

Figures Never Lie, but Liars Figure
Figures never lie, but liars figure
It's Absolute and Definite (Maybe), Part II

The old saying I borrowed to name this chapter accurately describes the use of accounting techniques in an organization, with one addition: People who aren't liars also figure.

We are observing a hiring situation. Three candidates apply for a position as chief financial officer (CFO). They are each asked the same question as part of the interview: “How much is 2 plus 2?”

Candidate A replies “4,” and is told they'll get back to him.

Candidate B has studied statistics and knows the world is not exact. He replies, “Between 3.9 and 4.1; give me a moment and I'll calculate the standard deviation.” They'll get back to him, too

Candidate C gets ...

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