• Summary
  • Contents

The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped ‘latent demand’ in the marketing world from many people whose careers have been - or will be - thwarted because the math ‘haves’ dominate the ‘have nots’. This book as an easy, fun, and inexpensive solution to this age-old problem.

Survival Math for Marketers is designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.

Just Look at the “Sadistics”
Just look at the “sadistics”

At a very early point, statistics entered your life, and they're not going away. In fact, the moment you were born, you became a statistic, to be charted and analyzed by those who study people. Year of birth, sex, ethnic origin, place of birth, birthday, all serve to include you into, and at the same time to exclude you from, certain groups that the mathematicians call sets.

Statistics is the process, science, and art of collecting and interpreting data that can be expressed numerically. It attempts to discover and define the characteristics of a larger universe or population by analyzing a representative sample from that universe.

Statistics serves two purposes:

  • To improve our understanding of the universe involved ...
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