Summary
Contents
Subject index
Strategic planning is often considered a complex and difficult task and is frequently avoided because of perceived lack of time, resources or expertise. This step-by-step guide aims to demystify the process of strategic planning for nonprofit agencies and organizations by using case examples to illustrate major concepts.
Identifying Key Issues and Targeting Opportunities
Identifying Key Issues and Targeting Opportunities
Assessing Key Issues
In the preceding chapters, the strategic planning process has investigated the perceptions of current operations and suggestions for future change from both the internal and external stakeholders. These assessments now need to be synthesized and key issues identified so that the organization can evaluate any target opportunities that it chooses to address.
The target opportunities exist within the key issues that surfaced during the internal and external assessments. The strategic planning committee will want to create a matrix that highlights the main themes identified in both assessments. The goal for the committee is to look for relationships, if any, among the themes identified by the internal and external stakeholders. You will want to ...
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