Summary
Contents
This unique and easy-to-use book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning one’s cause effectively with stakeholders, policy-makers, media and the general public.
Political Communication
Political Communication
The most important thing in communication is hearing what isn't said.
IN THIS chapter, strategic tools are introduced to generate insights to communicate the issue that the NGO addresses. A key focus will be on the ‘how’ of communicating findings. Each of the tools introduced will be illustrated by a ...