Summary
Contents
This unique and easy-to-use book offers a new paradigm to NGO managers in effecting policy change. Introducing corporate research and strategy tools such as market and organizational analysis, it goes on to apply these to case studies to exemplify the remarkable similarities between the NGO sector and the for-profit sector. Drawing on principles of corporate governance, the author presents a clear, step-by-step, hands-on approach to positioning one’s cause effectively with stakeholders, policy-makers, media and the general public.
The Role of Political Communication in Agenda Setting
The Role of Political Communication in Agenda Setting
Why is political communication important? The history of political organizations, be it political parties, political interest groups or NGOs is also a history of political communication. Depending on the technological ...