Summary
Contents
Subject index
Strategic Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a professional strategist, but also to think about the subject area critically.
Strategic Themes
Strategic Themes
There are themes in business strategy that are common to all textbooks. These are:
- The strategic analysis of the environment and the industry. A good working knowledge of these tools will provide a detailed analysis of the external environment and industry, including any possible threats to or opportunities for the organisation.
- The strategic analysis of the organisation. An in-depth study of the resources, value chain and culture of the organisation can provide interesting insights into its inherent strengths or weaknesses.
- An evaluation of markets and the competitive situation. These theories are used to analyse the interface between the organisation and its markets and include market segmentation, strategic groups, and portfolio and competitive analysis. This information should be combined with the environmental analysis to provide a broad ...
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