Summary
Contents
Subject index
Strategic Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a professional strategist, but also to think about the subject area critically.
Organisational Growth: Growth and Development
Organisational Growth: Growth and Development
Growth is desirable for any organisation and may be achieved by a number of means and measured in a number of ways. Organisations typically look for growth in revenues or profit, whereas not-for-profit organisations, such as charities, might look for an expansion in services or members, perhaps on a geographical basis (but are less likely to diversify). These strategies are formulated at the corporate level and the growth opportunities are summarised below:
- Concentration in the same markets or with the same products.
- Diversification into new markets with new products, for example, a food retailer diversifying into selling electrical appliances.
- Expansion by vertical integration:
- forward integration (downstream), e.g. film producers owning their own cinemas.
- backward integration (upstream), e.g. a potato ...
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