Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Concise, easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps, rather than relegating case analysis to a chapter at the end of the book. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

Strategic Control and Crisis Management

Strategic control and crisis management

Chapter Outline

  • Step 1: The Focus of Strategic Control
  • Step 2: Strategic Control Standards (Benchmarks)
    • Published Information for Strategic Control
    • Product/Service Quality
    • Innovation
    • Market Share and Relative Market Share
  • Steps 3 Through 5: Exerting Strategic Control
    • Control Through the Formal and Informal Organizations
  • Crisis Management
    • Prominent Crises in Recent History
    • Crisis Planning
  • Trends in Strategic Management
  • Summary
  • Key Terms
  • Review Questions and Exercises
  • Practice Quiz
  • Student Study Site
  • Notes

The strategic management process is not complete when a strategy has been executed. It is also necessary to evaluate its success—or failure—and take steps to address any problems that may have arisen along the way. Strategic control consists of determining the extent to which the organization's strategies are successful in attaining its goals and objectives. The execution process is tracked, and ...

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