Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Concise, easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps, rather than relegating case analysis to a chapter at the end of the book. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

Strategy Execution Strategic Change, Culture, and Leadership

Strategy execution strategic change, culture, and leadership

Chapter Outline

  • Organizational Culture and Strategy
    • Cultural Strength and Diversity
    • Shaping the Culture
    • Global Concerns
  • Strategic Leadership
    • Leadership Style
  • Executing Strategic Change
    • Recognize the Need for Change
    • Create a Shared Vision
    • Institutionalize the Change
  • Summary
  • Key Terms
  • Review Questions and Exercises
  • Practice Quiz
  • Student Study Site
  • Notes

When a new strategy is executed, an old one is discarded. Managing strategic change can be a difficult task even when everyone in the organization agrees that it is needed and understands what will occur as a result. Even so, techniques to institutionalize the change must be developed. Barriers and resistance to change should be recognized so that strategies can be developed to overcome them.

Executing a strategy can become quite challenging—especially when a strategic change of great ...

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