Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Concise, easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps, rather than relegating case analysis to a chapter at the end of the book. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.

Strategy Execution: Structure

Strategy execution: Structure

Chapter Outline

  • Organizational Structure
    • Vertical Growth
    • Horizontal Growth
  • Structural Forms
    • Functional Structure
    • Product Divisional Structure
    • Geographic Divisional Structure
    • Matrix Structure
    • Assessing Organizational Structure
  • Corporate Involvement in Business Unit Operations
  • Corporate Restructuring
  • Summary
  • Key Terms
  • Review Questions and Exercises
  • Practice Quiz
  • Student Study Site
  • Notes

The best conceived strategic plans often fail from a lack of planning for their execution. Effective strategy implementation requires managers to consider a number of issues, including structural, cultural, and leadership concerns.1. These considerations should be made before a strategic alternative is selected and then detailed after a strategy is formulated.

This chapter emphasizes the relationship between strategy and the firm's structure—the formal side of the organization—especially within the context of strategy execution. Leadership and culture are addressed in the following chapter.

Organizational Structure

Organizational structure—the formal means by which work is coordinated ...

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