• Summary
  • Contents
  • Subject index

Written at a very accessible and practical level, this book introduces strategic management and provides self-development activities to help educators develop a strategy within their own organizations.

Vision and Strategic Choice
Vision and strategic choice

There are two components from which a strategic choice needs to be made:

  • results of strategic analysis
  • vision of the future.

Whilst strategic analysis as its title suggests is analytic and is based on the current state of the organisation and tries to project this forward whilst taking account of environmental influences, it is essentially ...

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