- Subject index
The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.
Chapter 7: Architectonic Strategy Stories
Architectonic Strategy Story is defined as orchestration of ethics in relation to aesthetic and cognitive aspects of storytelling. For it to be dialogic, the three discourses become more fully answerable to one another, not just image management. Bakhtin's (1990, 1991) work on architectonics is only recently translated to English. Its impact on social sciences (in English speaking communities) is only beginning to be felt. Applied to strategy the architectonic dialogism is the interaction of several societal discourses that affects firm's narrating. One of the key developments in our post-Enron world is MBA students are expected not only to be cognitively analytic, but ethical. Organizations and their strategy makers are being held answerable. In this chapter we look at two types ...