- Subject index
The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.
Chapter 6: Chronotopic Strategy Stories
My focus is integrating systemicity theory and chronotopic dialogism with several traditional schools of strategy: history-design, configuration, and cultural. I identify ten chronotopes as they relate to McDonald's chronotopic strategy story. Chronotopic Strategy Story is defined as the juxtaposition, or possible dialogism among several ways in which space and time are being narrated. In the last chapter (stylistic dialogism) we learned that the variety of stylistic materials is inexhaustible, and there is much selectivity in which fragments are included or excluded.1
Chronotope is defined as relativity of time and space: ‘the intrinsic connectedness of temporal and spatial relationships that are artistically expressed in literature’ (Bakhtin, 1981: 84–5). He employs the term chronotope as an Einstein Theory of Relativity with time being ...