The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.
Chapter 5: Stylistic Strategy Stories
Stylistic Strategy Stories
Stylistic Strategy Story is defined as orchestration of image, or more a dialogism, among oral, print and video media, websites, gesture-theatrics, décor and architecture modes of image expression. Stylistic strategy story orchestration is defined as juxtaposition of varied styles for image management. Stylistic strategy story dialogism is defined as the interactivity of various modes of expressing organization image in interplay with forces of narrative control. The contribution is to illustrate three stylistic strategies: hailing, dramaturgic, and triple-narrative control of emergent story.
McDonald's Storytelling Organization orchestrates a monological stylistic strategy that attempts to control complexity, and contain emergent stories. Strategy schools have not theorized stylistic strategy, but it is obviously in wide practice. In France, McStyle is defined as an orchestrated juxtaposition ...