The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.
Chapter 4: Polyphonic Strategy Stories
Polyphonic Strategy Stories
A polyphonic strategy story is defined as one written, visualized or orally told by all the stakeholders to an organization. Very rare. More usual are monovocal narrative strategies written, etc. by one expert or a dominant coalition bitten by one logic, but not the entire set of stakeholders with diverse logics. This chapter looks at why Mintzberg et al. schools of strategy, plus a few others, pay so little attention to polyphonic strategy story. I make the case that most schools adopt a rather monovocal way of writing strategy, that there are more polyvocal ways, and both are intertwined with the Storytelling Organization.
How to Write Strategy Story
What is a Polyphonic Strategy Story?
A polyphonic strategy story is a construction by many ...