- Subject index
The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.
Chapter 3: Types of Collective Memory in Storytelling Organizations
Collective memory has not been adequately theorized, much less researched in story and narrative studies. Collective memory varies according to groups embedded in organizations and their environment. It is dynamic, under continual revision, selective forgetting, and extension to accommodate emergence. The chapter begins with an autoethnography example of emergent story types vying for collective memory change. This emergent story begins in improvisation, quickly takes other forms of emergence as secret gossip-emergence jumps official channels to become rumor, and takes the rare turn of an emergence that is reforged into the narrative form of legend and myth. It is this dynamic quality of emergence, its morphing into narrative form at differing paces in ...