• Summary
  • Contents
  • Subject index

The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.

Moving Beyond Text to Living Story Method1
Moving beyond text to living story method

To study living emergent stories takes us out of the interview situation, and into the field of socioeconomic action, into a more complex transorganization and inter-individual systemicity than previous methods of storytelling have explored. This chapter is an autoethnography method tracing the interplay of dead narratives with living emergent stories. I tell the emergent stories as they arise in context of dead narrative fragments.

Why did I decide to pursue Aunt Dorothy's narratives and stories? I will italicize words in my poem that are reflexivities. As I get older, Death surrounds Me. My grandparents died in the 1970s. No one told me. My dad (Daniel) Passed away a few years ago. I had ...

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