The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.
Chapter 10: Consulting Transorganization Storytelling Organizations
Consulting Transorganization Storytelling Organizations
There are 16 major schools of large system change I term Transorganization Development (TD). Each TD school has its exemplary authors, texts, methods, and devoted practitioners. My thesis is that TD approaches put emerging story into narrative prison by orchestrating or steering dialog, debate, dialectic, or dialogisms. The breakout comes in deprogramming.
Transorganization Development History
In 1972 UCLA Management School professors wrote a manifesto on Transorganization Development, going beyond traditional Organization Development. They defined Transorganizational Development (TD) as planned change in the collective relationships of a variety of stakeholders to accomplish something beyond the capability of any single organization or individual (Culbert et al., 1972). My first professor job was at UCLA, where the stage was set for TD (Motamedi, ...