The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.
Chapter 9: Consulting to Storytelling Organizations
Consulting to Storytelling Organizations
This chapter is about how story consulting is too much about 90 second springy-control narratives (elevator pitches) and not enough about emergent story webs, to be very practical or useful. It introduces story turn of reflexivity and transcendental that interacts with what is well known as the narrative turn of representation. The distinction is made between dialog, debate, dialectic, and dialogism in development practice.
Figure 9.1 is about the interplay of D1 (dialogs) of retrospective narrative convergence, D2 debates among retro-narrative-fragments, D3 dialectic reflexivity, D4 transcendental dialogisms beyond polyphonic, and D (demonstrative) here-and-now story sensemaking. All five modes interpenetrate one another.
FIGURE 9.1 Four ways practice develops storytelling organization1
1 D (Demonstrative) is defined as the interplay of narrative and storyist ...