The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.




Storytelling Organizations is about how people and organizations make sense of the world via narrative and story. Narratives shape our past events into experience using coherence to achieve believability. Stories are more about dispersion of events in the present or anticipated to be achievable in the future. These narrative-coherence and story-dispersion processes interact so that meaning changes among people, as their events, identities, and strategies get re-sorted in each meeting, publication, and drama. This book will identify eight types of sensemaking patterns of narrative coherence in relation to story dispersion that are the dynamics of Storytelling Organizations.

For 15 years I have written about what I call the ‘Storytelling Organization.’ Every workplace, school, government office or local religious group is a Storytelling Organization. Every organization, ...

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