• Summary
  • Contents
  • Subject index

The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.

Storytelling Organization Strategies
Storytelling organization strategies

Part II takes us in to application of key concepts, self-organizing opposition of narrative and story forces, interplay of narrative and story varieties of sense-making, such as dialogisms of emergence, and interacting collective memories that lead to the field of strategy. In the main, strategy has been all about narrative control to the exclusion of story generativity.

In Chapter 4, ‘Polyphonic Strategy Stories’ polyphony is defined as ‘the plurality of independent and unmerged voices and consciousnesses’ (Bakhtin, 1973: 4). A polyphonic strategy story is one collectively and generatively written, visualized or orally told by all the stakeholders to an organization. It is said to be the next frontier of strategy, but is so very rare, in comparison to monologic narrative. Story ...

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