• Summary
  • Contents
  • Subject index

The idea of organizations using `storytelling' to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With excellent examples from Nike, McDonald's and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje's theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have' for any student or scholar interested in the area.

The Complexity of Storytelling Organizations
The complexity of storytelling organizations

What is a Storytelling Organization? It is defined as, a ‘collective storytelling sys-tem in which the performance of stories is a key part of members’ sensemaking and a means to allow them to supplement individual memories with institutional memory' (Boje, 1991: 106).

What is new in this book? It's a theory of the differences between narrative and story that constitute self-organizing forces of Storytelling Organizations. Specifically in Storytelling Organizations, narrative-control and story-diffusion are the force and counter-force of self-organizing. Each Storytelling Organization achieves a unique balance between narrative order and story disorder.

The central thesis of this book is that narrative, over the course of modernity, has become a (centripetal) centering force of control and order. The counter-force ...

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