Summary
Contents
Subject index
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: - Sampling- Data management an statistical packages- Hypothesis testing- Cluster analysis- Structural equation modelling
Further Methods in Multivariate Analysis
This fifth part illustrate methods which extend the linear regression model to deal with more complex relationships, namely structural equation models and discrete choice models.
Chapter 15 illustrates structural equation models (SEM), which combine elements of factor analysis and linear ...
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