• Summary
  • Contents

This book is designed to help the managers and researchers in solving statistical problems using SPSS and to help them understand how they can use various statistical tools for their own research problems. SPSS is a very powerful and user friendly computer package for data analyses. It can take data from most other file-types and generate tables, charts, plots, and descriptive statistics, and conduct complex statistical analyses. This book will help students, business managers, academics as well as practicing researchers to solve statistical problems using the latest version of SPSS (16.0). After providing a brief overview of SPSS and basic statistical concepts, the book covers: Descriptive statistics t-tests, chi-square tests, and ANOVACorrelation analysisMultiple and logistics regressionFactor analysis and testing scale reliabilityAdvanced data handling

Correlation Analysis
Correlation analysis

Correlation is a measure of relationship between two variables. It has wide application in business and statistics. Given below are some common applications of correlation analysis in business and social sciences:

  • Marketing: The marketing manager wants to know if price reduction has any impact on increasing sales.
  • Production: The production department wants to know if the number of defective items produced has anything to do with the age of the machine.
  • Human Resource: The HR department wants to know if the productivity of its workers decreases with the number of hours they put in.
  • Social Sciences: A social activist wants to know if increasing female literacy has any impact in increasing the age of marriage of the girl child.
  • Research: An educationist wants to know if enforcing ...
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