“This welcome addition to the literature on fame goes beyond goes beyond stardom–though Redmond and Holmes cover that topic well–to discuss stardom and celebrity in general.”
A.L. Knight, CHOICE
This book brings together some of the seminal interventions which have structured the development of star/celebrity studies, while crucially combining and situating these within the context of new essays which address the contemporary, cross-media and international landscape of today's fame culture. At the core of the collection is a desire to map out a unique historical trajectory – both in terms of the development of fame, as well as the historical development of star/celebrity studies.
Chapter 16: The Economy of Celebrity
The Economy of Celebrity
A celebrity is a person whose name has attention-getting, interest-rivetting, and profit-generating value.
Celebrities are developed to make money. Their names and images are used to market films, CDs, magazines, newspapers, television programmes – even the evening news. Media entrepreneurs want celebrities involved with their projects because they believe this will help them attract audiences. Film producers use stars as a means of attracting investment to their projects, marketers use celebrity endorsements as a means of profiling and branding their products, television programmes feature guest appearances from celebrities to build their audiences and sports promoters use celebrity athletes to attract media attention and increase the size of the gate. Celebrity ...