“This welcome addition to the literature on fame goes beyond goes beyond stardom–though Redmond and Holmes cover that topic well–to discuss stardom and celebrity in general.”
A.L. Knight, CHOICE
This book brings together some of the seminal interventions which have structured the development of star/celebrity studies, while crucially combining and situating these within the context of new essays which address the contemporary, cross-media and international landscape of today's fame culture. At the core of the collection is a desire to map out a unique historical trajectory – both in terms of the development of fame, as well as the historical development of star/celebrity studies.
Chapter 11: The Emergence of the Star System in America
The Emergence of the Star System in America
The standard histories of the cinema account for the emergence of the star system through an appeal to a series of four “events.”1
- The public wanted to know the names of the film performers. A desire was already there.
- The producers resisted revealing the performers' names for two reasons: first, they did not want to pay higher salaries to performers; and second, the performers were in reality well-known legitimate actors who would risk their reputation by appearing by name in films.
- Carl Laemmle, in a move designed to gain an ascendancy over the Patents Trust, introduced the first star, Florence Lawrence. The star system thus emerged out of a struggle ...