Across all media - print, broadcast as well as online - sports journalism has come to occupy an increasingly visible space. Sports Journalism: Media, Sports and Society looks at the institutional, cultural, and economic environment and provides an invaluable overview of contemporary sports journalism across all media forms. This book offers a unique and up-to-date in-depth analysis of Sports Journalism as organized, produced, and consumed.

Sports Journalism in the Promotional Age

Sports Journalism in the Promotional Age

Sports journalism in the promotional age

In one important respect, covering sport today is not the pleasure it was for earlier generations. The possibility of establishing decent communications with leading sportsmen and women has become vastly more difficult since television took a central role in the promotion of sport, bringing global audiences, multinational sponsors, agents, marketing departments and public relations experts along with it.

Williams (2003: 6) The View from the High Board: Writings on Sport, London: Aurum Press.

The plaything of corporate public relations experts and self-servers, modern journalism is found to be not so much a public service as a public health hazard.

Ian Hargreaves (2003: 13) Journalism: Truth or Dare? Oxford: Oxford University Press.

Modern sports journalism is significantly shaped and ...

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