• Summary
  • Contents
  • Subject index

The sports journalist of today needs to be well equipped for the digital age. From the challenges of minute-by-minute reporting to the demands of writing for online outlets, blogging and podcasting, sports journalism is now fully immersed in new and social media.

Sports Public Relations
Sports public relations

We have already looked in Chapter 4 at the ways in which the public relations staffs of sports clubs and organisations have for many years provided journalists with information and assistance to help them do their jobs. However, the arrival of the digital age and the growth in the range of media platforms, from websites to social media networks, ...

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