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A Mcdonaldized Society?
A mcdonaldized society?

Regardless of whether we, as social theorists, choose to describe the world in which we live as ‘modern’, ‘late modern’ or ‘post-modern’, one thing is certain: social change is such that manifestations of consumerism are increasingly fundamental to the construction of our everyday lives. As I argued in Chapter 4, we appear to live in what is first and foremost a consumer society. It is all well and good to acknowledge this fact, but how can and do social theorists adapt such a proposition to the realities of everyday life? It is certainly tempting to assume that consumerism is omnipresent and that human beings simply consume what they are offered by the market; that, in effect, consumption provides a template ...

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