Social Theory in the Real World is concerned with illustrating the practical benefits of social theory. Many students find it hard to relate the real insights provided by social theory to their real life experiences, and many lecturers struggle to demonstrate the relevance of social theory to everyday life. This book offers an accessible, non-patronizing solution to the problem, demonstrating that social theory need not be remote and obscure, but if used in imaginative ways, it can be indispensable in challenging our common sense perceptions and understandings. The book identifies the key themes of contemporary social theory: mass society, postindustrialism, consumerism, postmodernism, McDonaldization, risk and globa

A Consumer Society?

A consumer society?

Consumption clearly plays an important role in the everyday construction of social life. The recent and rapid growth of consumption as an arena of considerable concern to social theorists is testament to that fact. Traditionally consumption has not been a central concern of social theorists. In recent decades this situation has markedly changed to the extent that consumption appears to be one of the fastest expanding areas of theoretical advance and discussion. This trend is of particular interest when you consider the political changes that accompany the social change for which theorists are attempting to account. Indeed, the changes we associate with a consumer society quite clearly have a massive impact on the ‘real’ world. It could indeed be argued ...

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