Social Theory in the Real World is concerned with illustrating the practical benefits of social theory. Many students find it hard to relate the real insights provided by social theory to their real life experiences, and many lecturers struggle to demonstrate the relevance of social theory to everyday life. This book offers an accessible, non-patronizing solution to the problem, demonstrating that social theory need not be remote and obscure, but if used in imaginative ways, it can be indispensable in challenging our common sense perceptions and understandings. The book identifies the key themes of contemporary social theory: mass society, postindustrialism, consumerism, postmodernism, McDonaldization, risk and globa

Introduction: The ‘Reality’ of Social Theory

Introduction: The ‘reality’ of social theory

Social theory: who needs it? The intention of this book is to illustrate that social theory really can be meaningful, relevant and full of insight, and, as such, can stimulate the theoretical and sociological imagination. Social theory can play an invaluable role in unearthing the unexpected and in challenging common-sense conceptions of social life. As members or citizens of society we assume that we are well schooled in the underlying dynamics of that society. Because we live in it, w feel that we implicitly understand it. Social Theory in the ‘Real’ World aims to highlight that while this is not necessarily the case, the creative and reflexive use of social theory can really help ...

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