• Summary
  • Contents
  • Subject index

Social Responsibility in the Global Market provides a practical, non-exploitative alternative for conducting business, which bridges the consumer's social concerns and the producer's financial concerns. Mary Ann Littrell and Marsha Ann Dickson utilize in-depth case studies to introduce past successes and failures for seven Alternative Trading Organizations (ATOs). These organizations foster artisan empowerment, cultural integrity and business sustainability. An integrative model synthesizes business conditions, tasks and skills imperative for effective functioning of a fair trade system in an increasingly global market.

Focused Players with Pragmatic Approaches
Focused players with pragmatic approaches

What we do is so practical, it's so sensible that I don't see why everybody doesn't do it. That has always been a frustration that people do things either in a pure business way, which isn't life, or a ...

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