• Summary
  • Contents
  • Subject index

Social Responsibility in the Global Market provides a practical, non-exploitative alternative for conducting business, which bridges the consumer's social concerns and the producer's financial concerns. Mary Ann Littrell and Marsha Ann Dickson utilize in-depth case studies to introduce past successes and failures for seven Alternative Trading Organizations (ATOs). These organizations foster artisan empowerment, cultural integrity and business sustainability. An integrative model synthesizes business conditions, tasks and skills imperative for effective functioning of a fair trade system in an increasingly global market.

Scholarly Perspectives for Analysis of Fair Trade
Scholarly perspectives for analysis of fair trade

Five interrelated bodies of scholarship from the fields of business management, marketing, consumer behavior, anthropology, and the arts provided a lens through which to consider the work of fair trade artisans, retailers, and consumers. First, research on business organizational culture contributed business ...

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