- Subject index
Social Responsibility in the Global Market provides a practical, non-exploitative alternative for conducting business, which bridges the consumer's social concerns and the producer's financial concerns. Mary Ann Littrell and Marsha Ann Dickson utilize in-depth case studies to introduce past successes and failures for seven Alternative Trading Organizations (ATOs). These organizations foster artisan empowerment, cultural integrity and business sustainability. An integrative model synthesizes business conditions, tasks and skills imperative for effective functioning of a fair trade system in an increasingly global market.
Chapter 10: Challenges in Product Development
Challenges in Product Development
I think up until 10 years ago, we [SERRV] didn't sell crafts—we sold fair trade. Our customers didn't care so much what the product was. What they were buying into was the concept. And I think ...