Social Psychology provides student readers with essential help with all aspects of their first course in social psychology, including advice on revising for exams, preparing and writing course assessment materials, and enhancing and progressing their knowledge and skills in line with course requirements on a social psychology course.

Prosocial Behaviour

Prosocial behaviour

Core Areas

  • Altruism
  • Bystander-calculus model
  • Cognitive model of bystander intervention
  • Diffusion of responsibility
  • Empathy arousal hypothesis
  • Evaluation apprehension
  • Pluralistic ignorance

Learning Outcomes

By the end of this chapter you should be able to:

  • define key terms;
  • understand the reasons/explanations given for helping behaviour;
  • show an awareness of the reasons for bystander behaviour; and
  • describe and evaluate research studies relevant to this area.

Running Themes

  • Compliance
  • Majority social influence
  • Collective mind
  • Socio-centred approach
  • Social norms
  • Deindividuation


Prosocial behaviour is seen by Wispe (1972) as any actions that benefit another regardless of the ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles