Social Psychology provides student readers with essential help with all aspects of their first course in social psychology, including advice on revising for exams, preparing and writing course assessment materials, and enhancing and progressing their knowledge and skills in line with course requirements on a social psychology course.

Social Influence

Social influence

Core Areas

  • Compliance
  • Conformity/majority social influence
  • Informational social influence
  • Minority social influence
  • Normative social influence
  • Obedience
  • Social influence

Learning Outcomes

By the end of this chapter you should be able to:

  • define key terms;
  • acknowledge the work of key thinkers in this area and be able to evaluate the work of the key thinkers; and
  • show an awareness of the reasons for conformity, obedience and minority social influence.

Running Themes

  • Compliance
  • Identification
  • Internalisation
  • Majority social influence
  • Minority influence
  • Social influence
  • Normative social influence
  • Informational social influence
  • Collective mind
  • Individual ...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles