Social Psychology provides student readers with essential help with all aspects of their first course in social psychology, including advice on revising for exams, preparing and writing course assessment materials, and enhancing and progressing their knowledge and skills in line with course requirements on a social psychology course.

Attitudes and Attitude Change

Attitudes and attitude change

Core Areas

  • Aggregation principle
  • Attitude
  • Attitude formation
  • Balance theory
  • Cognitive consistency
  • Cognitive dissonance
  • Compatibility/correspondence theory
  • Elaboration likelihood model
  • Expectancy value models
  • Expectancy value technique
  • Guttman's Scalogram method
  • Heuristics
  • Heuristic systematic model
  • Information integration theory
  • Inter-attitudinal structure
  • Intra-attitudinal structure
  • Likert's summated ratings scale
  • Mood-as-information hypothesis
  • Semantic differential scale
  • Persuasion
  • Self-perception theory
  • Theory of planned behaviour
  • Theory of reasoned action
  • Thurstone's equal appearing interval scale

Learning Outcomes

By the end of this chapter you should be able to:

  • define the key terms and theories involved in this topic;
  • understand that attitude structure may incorporate one, two or three components and that the cognitive consistency theories explain the ...
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