Summary
Contents
Social Psychology provides student readers with essential help with all aspects of their first course in social psychology, including advice on revising for exams, preparing and writing course assessment materials, and enhancing and progressing their knowledge and skills in line with course requirements on a social psychology course.
Social Cognition
Social Cognition
Core Areas
- Category
- Cognitive algebra model
- Configuration model
- Heuristics: availability, representiveness, anchoring and adjustment and similarity
- Person memory
- Prototype
- Schema
- Self-categorisation theory
- Self-identity theory
- Social cognition
- Social encoding
- Social inference
- Social representations
Learning Outcomes
By the end of this chapter you should be able to:
- define the key terms outlined above;
- show an understanding of the processes involved in social cognition and the biases that operate;
- describe and evaluate the work of the key thinkers in this ...