Employing a lively and accessible writing style, author Daniel W. Barrett integrates up-to-date coverage of social psychology’s core theories, concepts, and research with a discussion of emerging developments in the field–including social neuroscience and the social psychology of happiness, religion, and sustainability. Engaging examples, Applying Social Psychology sections, and a wealth of pedagogical features help readers cultivate a deep understanding of the causes of social behavior.



Volunteers donate blood on September 11, 2001 at a Park Ridge, Illinois, donation station set up to help victims of the World Trade Center attack in New York City.

Tim Boyle/Getty Images News/Getty Images.

Learning Objectives

  • 8.1 Define the social responsibility norm, prosocial behavior, egoism, altruism, inclusive fitness, principle of kin selection, heritability of helping behavior, and reciprocal helping.
  • 8.2 Describe the mood management hypothesis and compare and contrast the negative state relief and the arousal: cost reward models.
  • 8.3 Critique bystander apathy as an explanation for failure to help; identify the characteristics of emergencies; identify the five steps in the failure-to-help model and explain the roles of diffusion of responsibility and pluralistic ignorance in failures to help.
  • 8.4 Discuss the practices that social psychologists have established to help ...
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles