Social Psychology and Cultural Context is the first survey of social psychology to integrate cross-cultural issues. The book not only utilizes several variants of the construct of subjective culture but also reflects the current state of affairs in the social domain of cross-cultural psychology. Written by world-renowned specialists, the chapters in this volume offer valuable insights to students and researchers in both cross-cultural and social psychology.
Chapter 7: Subjective Culture and Social Behavior
Subjective Culture and Social Behavior
In an important book in cross-cultural psychology, Triandis (1972) developed the notion of subjective culture and specified general constructs that he believed could be used as explanatory mechanisms for behavior across diverse groups of individuals. Triandis argued that constructs such as beliefs, attitudes, norms, roles, expectancies, and affect, in the abstract, are variables that are potentially relevant for understanding the social behavior of individuals in any culture and, hence, are etic in character. To be sure, the ways in which these constructs manifest themselves may differ from one population to the next, and the relative importance of each in determining behavior may also be population specific. Nevertheless, ...