Social Psychology and Cultural Context is the first survey of social psychology to integrate cross-cultural issues. The book not only utilizes several variants of the construct of subjective culture but also reflects the current state of affairs in the social domain of cross-cultural psychology. Written by world-renowned specialists, the chapters in this volume offer valuable insights to students and researchers in both cross-cultural and social psychology.

Introduction: Subjective Culture as a Research Tradition

Introduction: Subjective culture as a research tradition
JohnAdamopoulosGrand Valley State University
YoshihisaKashimaLa Trobe University

Harry Triandis's lifelong work constitutes the conceptual core of this volume. Over the past four decades, Triandis systematically and carefully explored the frontiers of culture and psychology. Arguably, his most significant conceptual contribution is the notion of subjective culture. Nearly two decades before psychology “discovered” socially shared cognition (Resnick, Levine, & Teasley, 1991), Triandis, in his 1972 book The Analysis of Subjective Culture, defined this notion as “a cultural group's characteristic way of perceiving the man-made [sic] part of its environment” (p. 4). More recently, Triandis (1994a) has suggested that subjective culture consists primarily of categories, attitudes, norms, roles, and values, and he has proposed various techniques ...

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