Social Psychology and Cultural Context is the first survey of social psychology to integrate cross-cultural issues. The book not only utilizes several variants of the construct of subjective culture but also reflects the current state of affairs in the social domain of cross-cultural psychology. Written by world-renowned specialists, the chapters in this volume offer valuable insights to students and researchers in both cross-cultural and social psychology.

Applied Cross-Cultural Psychology
Applied cross-cultural psychology

Applied cross-cultural psychology has recently attracted much attention because of the increasing realization of the significant role that culture plays in social life. One of the first areas to gain attention was cross-cultural training. Brislin and Bhawuk provide a general framework in which to analyze a variety of cross-cultural training methods, in particular the culture assimilator, which Triandis helped in developing. The chapter thoughtfully appraises training methods and points to future directions for research and development.

Another area of cross-cultural significance is health and health-related behaviors. Given the great variability in life expectancy and birthrate across nations, the current surge of interest in this area is understandable. Davidson, Ahn, Chandra, Diaz-Guerrero, Dubey, and Mehryar's chapter is a fine example of culturally ...

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