The Eighth Edition of this classic text provides a basic introduction to the field of social psychology. Taking a critical symbolic interactionist approach, Social Psychology helps students understand the very nature of how individuals do things together in today's society. The book has been significantly revised taking into consideration a number of recent turns in the field, such as: the increased sense that American social psychology is deeply embedded in world culture; that postmodernism has much to offer the sudy of the social world; and that new theories on sexuality, identity, deviance and the body provide a fascinating viewpoint on a person within society.

Perception, Memory, Motives, and Accounts

Perception, memory, motives, and accounts

In this chapter we explore the language and group foundations of human perception, memory, and motivation. We examine the temporal foundations of human experience, as seen in those behaviors directed to the past, present, and future. In other parts of this book, we deal with the other consequences that follow from the internalization of language. Here, perception, memory, planning, and motivation are grouped together because they are interpretive adjustments to the past, present, and future. When we consider how these four fundamental processes differ in human (and nonhuman) subjects, the importance of language internalization becomes evident.

We take up, in order, the following topics: (a) the social and cultural patterning of perception, (b) the social and historical ...

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