Now more than ever, we need to understand social media - the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what's happening in our media world, and why.

Showing the reader how to ask the right kinds of questions about social media, Christian Fuchs takes us on a journey across social media, delving deep into case studies on Google, Facebook, Twitter, WikiLeaks and Wikipedia. The result lays bare the structures and power relations at the heart of our media landscape.

This book is the essential, critical guide for all students of media studies and sociology. Readers will never look at social media the same way again.

Twitter and Democracy: A New Public Sphere?

Twitter and democracy: A new public sphere?

Key Questions

  • What is a public sphere?
  • Does Twitter contribute towards the creation of a public sphere?
  • How has Twitter been criticized?
  • What are the political economic limits of Twitter?
  • Is Twitter emancipatory? What are the limits of political communication on Twitter?
  • Can the 2011 rebellions (Arab spring, Occupy etc) be called Twitter revolutions and Twitter protests?

Key Concepts

  • Public sphere
  • Jürgen Habermas's concept of the
  • public sphere
  • Political communication
  • Public sphere as immanent critique
  • Private sphere
  • Communicative capitalism
  • Slacktivism and clicktivism
  • Visibility on Twitter
  • Pseudo public sphere
  • Manufactured public sphere
  • Technological determinism
  • Social revolution
  • Social media revolutions


A blog is a website that features periodically published postings that are organized in reverse chronological order so that the newest postings are shown first. A microblog is a further development of the blog concept: one ...

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