Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Protecting Water Quality

Protecting water quality

Water is the most precious natural resource on the planet. It is the source of all life, and clean water is essential to a sustainable planet. Yet across the planet, we see the harmful consequences of human activity on water quality. From contamination of freshwater reserves to pollution of the oceans, water quality stands as a critical environmental issue.

Water pollution worldwide varies dramatically by region and by body of water. For example, in developing countries, access to clean, potable water is a critical issue. The United Nations estimates that 1.1 billion people live in regions without access to an improved water supply, and an additional 2.4 billion people do not have access to any type of improved sanitation facility (United ...

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