Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Reducing Waste

Reducing waste

This chapter will focus on reducing solid waste generated by organizations in the commercial sector. For our purposes, we will consider the commercial sector as traditional commercial establishments including hotels, motels, restaurants, wholesale businesses, retail stores, laundries, and other service enterprises; religious and nonprofit organizations; health, social, and educational institutions; federal/national, state, and local governments; and establishments engaged in manufacturing and agriculture.

The Problem

Waste in this more broadly defined commercial sector consists of some items similar to those in the residential sector (e.g., food waste, paper, yard waste, plastic containers, aluminum cans, glass) but is unique in its inclusion of items used in the manufacturing, packaging, planting, harvesting, and transporting process as well. The United Nations estimates that, worldwide, in the 67 countries ...

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