Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Reducing Water use

Reducing water use

The Problem

Many of us take water for granted. We turn on the faucet and out pours as much water as we want for drinking, cleaning, gardening, and other myriad uses of water. We assume that the water has been treated and fit for all these uses.

Yet much of the world's population suffers from a lack of sufficient water. Countries such as Yemen, Jordan, and others must husband the scarce water resources that they have. The water must be clean and usable whether for drinking or for industrial and agricultural uses.

But even closer to home in the United States, we experience water shortages. The State of California has wrestled for years with how to allocate their scarce water supplies. Should California ...

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