Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Reducing Emissions

Reducing emissions

The Problem

While commercial sector emissions arise from a multitude of sources, in this chapter we will review programs to reduce emissions related to transportation (see Chapter 12 for information on reducing emissions related to commercial energy use, another significant source of emissions from this sector). The commercial sector accounts for a significant portion of global CO2 emissions and air pollution. A report prepared by the Carbon Disclosure Project indicates that 98% of global transportation utilizes fuels made from oil and 13% of all CO2 emissions come from transportation (Carbon Disclosure Project, 2010).

Potential Behavior Solutions

A diverse array of commercial behaviors affect emissions (Cairns et al., 2008). Below is a partial list of end-state behaviors that might be targeted to reduce commercial emission from ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles