Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies; an international range of cases from the health, environmental and civic sectors, from national and governmental programs to local, small-budget interventions; comprehensive coverage of the whole process, from strategy and implementation, to the challenges and lessons learned; and academic exercises, discussion questions and references to reinforce student learning.
Chapter 3: Developing Culturally Sensitive Interventions
Londoners of Hindu faith have enthusiastically taken up water saving, thanks to a community-led initiative that makes the link between Hindu beliefs and water conservation.
Research with Hindu Community members and leaders enabled programme planners to understand how effective faith beliefs can be in encouraging people to adopt sustainable lifestyles, and to plan a programme of practical advice, tools and support that responded to this insight. Interventions included ‘Temple Talks’, outreach work with Hindu temples and training of Community Champions to deliver free home water audits.
As one participant noted, ‘it makes sense to Hindus because respecting nature is our “dharma” or our duty and so we can vibe with their ...